SWEET FLASH - About us


  • Experience in confectionery and innovation since 2006
  • Available in shops and at petrol stations in Europe, depending on the country
  • A friendly team that is happy to answer your questions
  • Dynamic range with unique market innovations
  • Quality that impresses - from production to service
Employees talk to each other Employees talk to each other

SWEET FLASH - your brand for innovation and quality in the confectionery range

SWEET FLASH is a brand of alex sweets GmbH, a producer and importer of a wide range of confectionery products based in Germany. Since the founding of our production facility for chewing gum and bubble gum in 2006, alex sweets has stood for innovative market novelties and a dynamic product range that is constantly being expanded to meet the growing demands of our customers.
Our products delight sweet lovers throughout Europe - from Germany, Austria and Switzerland to countries such as Spain, France and Scandinavia.

Depending on the country, you'll find our sweets at petrol stations and in food shops, at amusement parks and in stationery and toy shops.
Our team at the head office in Aachen is there for you: whether you have a question about a product, an ingredient or where to find SWEET FLASH near you, we are happy to help. We take pride in offering not only unique products, but also friendly, personal service - so that every SWEET FLASH moment is a good one.
Discover SWEET FLASH, a brand that combines quality, innovation and service at the highest level!

Our products

Our sweet highlights - product categories at a glance

A green toy dinosaur with an open mouth holding a lollipop.
Candy Toys

Fun and games with flavour: discover our Candy Toys such as the Dino Chomper, the Space Gun, the Snap Boy and the Super Fan Candy!

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Colourful sweets in the shape of shells, packed in a transparent bag with the inscription "Sea Shells".
Bags

Colourful candy bags: From sour jelly beans to iconic lickable shells - a highlight for every taste!

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Various coloured chewing gum tins with cartoon characters, one of them open, showing chewing gum rolls.
Bubble Gum

Chewing and popping fun guaranteed: Discover our bubble gum highlights such as Star Sticks Bubble Gum!

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Dip & Lick

Sweet fun for dipping and licking: try our Dip & Lick favourites such as Splash Dipper

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