SWEET FLASH - About us


  • Over 19 years of experience in confectionery and innovation
  • Europe-wide range for wholesalers and speciality markets
  • Customised advice from experienced sales staff
  • Dynamic range with unique market innovations
  • Quality that impresses - from production to service
Employees talk to each other Employees talk to each other

SWEET FLASH - your brand for innovation and quality in the confectionery range

SWEET FLASH is a brand of alex sweets GmbH, a leading producer and importer of a wide range of confectionery products based in Germany. Since the founding of our production facility for chewing gum and bubble gum in 2006, alex sweets has stood for innovative market novelties and a dynamic product range that is constantly being expanded to meet the growing demands of our customers.
Our products inspire wholesalers throughout Europe - from Germany, Austria and Switzerland to countries such as Spain, France, Scandinavia and even Australia.

Our customers range from petrol stations and food retailers to amusement parks and stationery and toy shops.
Under the direction of our experienced sales manager Martin Ruski, our sales department offers flexible advice on site, while our competent office staff at the head office provide excellent service. We pride ourselves on offering our partners not only unique products, but also customised support in the placement and presentation of new items.
Discover SWEET FLASH, a brand that combines quality, innovation and service at the highest level!

Our products

Our sweet highlights - product categories at a glance

A green toy dinosaur with an open mouth holding a lollipop.
Candy Toys

Fun and games with flavour: discover our Candy Toys such as the Dino Chomper, the Space Gun, the Snap Boy and the Super Fan Candy!

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Colourful sweets in the shape of shells, packed in a transparent bag with the inscription "Sea Shells".
Bags

Colourful candy bags: From sour jelly beans to iconic lickable shells - a highlight for every taste!

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Various coloured chewing gum tins with cartoon characters, one of them open, showing chewing gum rolls.
Bubble Gum

Chewing and popping fun guaranteed: Discover our bubble gum highlights such as Star Sticks Bubble Gum!

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Three sundaes with colourful packaging in the flavours raspberry, strawberry and another variation.
Dip & Lick

Sweet fun for dipping and licking: try our Dip & Lick favourites such as Splash Dipper & Dino Dipper

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